MASS MEDIA MALARIA MESSAGES AND ITS IMPACT ON THE USE OF INSECTICIDE-TREATED BED NETS AMONG RESIDENTS OF ABIA STATE
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- NGN 5000
EXCERPT FROM THE STUDY
In Nigeria, mass media efforts have been utilized to educate people, particularly pregnant women, about the benefits of using ITNs on a daily basis. In many developing countries, print and electronic media have been widely employed in behavioral change messaging. Other forms of community communication, such as health literacy (via community drama and religious institutions), paper (poster, billboard, newspaper) and digital (television, radio) media, have been found to be important vehicles for the transmission of health knowledge and have been studied as public health behavior modification tools. Diala, (2013) opined that to encourage the usage and adoption of these malaria prevention techniques, mass media campaigns have been launched to educate the general public, particularly pregnant women, on the effectiveness and long-term advantages of using ITNs correctly and consistently during pregnancy.
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